Google Ads + Facebook and Instagram · Houston and Las Vegas
Advertising that actually reaches your Latino customers.
Your competitors burn money on generic, translated ads. You get bilingual campaigns written with real cultural intelligence: messages that land in the heart, not just the dictionary.
- Campaigns live in 2 to 3 weeks
- Authentic Spanish, no Google Translate fails
- Targeting by service area and language
- Clear reports on calls, leads and cost per lead
The real problem
Why your current ads aren’t converting
Every click that doesn’t turn into a customer is budget gone. Bad ads don’t just fail, they burn your money.
Spanish from Spain, or from a translator
Your ads use words your customers don’t use. “Vosotros” won’t connect with Mexican or Central American buyers.
What we do: authentic Mexican Spanish, and Spanglish when it fits.
Targeting that’s too broad
Aiming at “Hispanics in general” doesn’t work. Different communities respond to very different messages and offers.
What we do: targeting by service area, ZIP code and language where the platform allows it, with a message for each audience.
Landing pages that don’t convert
You pay for the click and send people to a generic homepage that doesn’t speak their language or understand their values.
What we do: bilingual landing pages built to convert, with the trust signals Hispanic customers look for.
How we turn ad spend into customers
4 steps, live campaigns in 2 to 3 weeks
01 · Week 1
Market research
We audit your current ads, study your Hispanic customer segments and find what makes your audience buy.
02 · Weeks 1 to 2
Campaign creation
We build bilingual campaigns with authentic messages, culturally relevant images and several versions to test.
03 · Weeks 2 to 3
Launch and optimize
Campaigns go live. We cut what doesn’t work, put more behind what does and adjust targeting with real data.
04 · Ongoing
Scale what works
Once we find what works, we scale the budget with a plan. More leads at a lower cost per lead, with clear reporting.
Examples
Same budget, a message your customer actually reads
Illustrative examples of how we rewrite an ad. Not results from a specific client.
Roofing
Example: roofing company
Generic English ads that look like every other ad in the feed.
Typical ad
“Roofing Services | Free Estimates”
Quality roofing for residential and commercial properties. Call us today.
How we write it
“¿Goteras o techo dañado por la tormenta?”
Techeros que hablan español · Presupuesto gratis en tu casa · Te explicamos todo en tu idioma
It speaks to the customer in their language, about their problem.
Plumbing
Example: plumbing company
English-only ads that Spanish-speaking homeowners scroll right past.
Typical ad
“Plumbing Services | Call Today”
Targeting: the whole metro area
How we write it
“¿Fuga de agua o drenaje tapado? Te atendemos en español, hoy mismo”
Targeting: Spanish-speaking homeowners in your service area
The customer reads their problem in their own words and knows someone will understand them when they call.
A/C
Example: A/C contractor
Bidding on expensive English keywords against the biggest brands in town.
Typical campaign
“AC Repair Near Me | Best Prices”
Crowded, expensive keywords
How we write it
“Reparación de aire acondicionado | Técnicos que hablan español”
Spanish keywords with fewer advertisers
Fewer competitors bid on the same Spanish searches, and the ad speaks directly to the families you want to reach.
Investment